How can we use clothing and art to simultaneously stimulate a sense of individuality and community?

Click on image above for the side deck presentation


Quick Recap:


  • Primo is a streetwear brand that uses clothing and art to promote individuality and community.

Issues/Issues Solved 

  • Separation of individuality and community
  • Different social issues(through the culture and community line)


  • Promotes uniqueness by allowing people to design their own clothes
  • Promotes community through clothing lines that are designated to cultures and communities

Brand components

  • The companies designs, designs that promote culture and community, and designed created by the customers


Target DemographicHypebeast                                                                        

  • Younger people (15-30/35)
  • Different cultures communities(West Coast, Native, Immigrant, Hispanic, Denver culture)
    • Different lines for different cultures
  • Athletes/sports
  • People who enjoy hypebeast/streetwear clothing brands
  • Sneakerheads

Some Customer Trends



Please feel free to let me know what you think or if you have any suggestions through this form.


Here are some guiding questions

    • What could I change?
    • What parts should I keep?
    • Is it combining/doing too much?
    • Which aspect is your favorite?
    • What could I do to improve the idea?
    • What should I think about as I continue?
    • Is the problem unclear?

Business Model Canvas


Works Cited



Share this project
  1. April 24, 2020 by Ian Staines

    Hey Jonathan! Awesome work here, I love the idea of “promoting the community” with your business. My question to you is how would you advertise your company’s apparel line? Many current hype beast companies have done an excellent job of advertising using a combination of athletes and celebrities so maybe you might consider that? We’re also in a very unique era right now, with the majority of the world in quarantine¸ perhaps you could take advantage of this situation and publicize your brand online in the form of social media?

    • April 26, 2020 by Jonathan Seyoum

      Hey Ian, thanks so much! As of now, I am planning on using social media, but as the company expands, it would be beneficial and in my best interest to partner with social figure.

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